Toby Roan
Raleigh, NC • 919-417-9795 •

The Here And Now

Thing 1: Freelance
Copywriter, Creative Director • 11/08 to present

Copy, concepts and creative direction for people I enjoy working with.

Thing 2: 50 Westerns From The 50s

Author, Blogger • 10/09 to present

Writing a book on Western films of the 1950s (hence the title). There’s a blog that goes with it.

Shameless self-promotion:
• More than 75 local, regional and national creative awards
• Keynote speaker at a couple ad club events
• Former VP of Raleigh AIGA


The Backstory

Shop 1: West (Pausback) & Vaughan
Copywriter • 3/89 to 6/95

Concepted and wrote print, radio and lotsa (spec) TV. Clients were Caterpillar, UNC Hospitals, Union Camp Paper, Central Carolina Bank (CCB), Andes Candies, Centura Bank and others. (Started in Traffic, the best possible way to learn how an ad agency works.)

Shop 2: FGI
Copywriter • 6/95 to 4/97

Clients included Sprint, CP&L, Planet Music, American Mobile Satellite Corporation and The Pantry convenience stores. More print, a pile of collateral, boatloads of direct mail, the agency web site, some boss radio campaigns, even a little TV.

Detour 1: Freelance
Copywriter • 4/97 to 6/99

All kinds of stuff—print, radio, collateral, web and TV—for folks such as IBM Global Services, John Deere, GlaxoSmithKline, The Discover Card, AAA of the Carolinas, The Carolina Hurricanes, CARQUEST Auto Parts, Reichhold Chemical and some mall in Tampa whose name I’ve forgotten.

Shop 3: Craig Jackson & Partners
Copywriter • 6/99 to 9/00

Print, radio, collateral, web sites and TV for folks like WakeMed, Generations Family Health Plan, Greater Raleigh Convention & Visitors Bureau, Beers Construction and The Triangle United Way.

Detour 2: Freelance
Copywriter • 9/00 to 1/07

Web, print, radio, collateral and TV for clients such as John Deere, Advance Auto Parts, Southeast Aerospace, Hanes, Grandfather Mountain, Pella Windows and The Rockingham Speedway.

Shop 4: The Catevo Group
Associate Creative Director, Copywriter • 1/07 to 11/08

Manage projects, manage people, and somehow manage to do good work. Clients include Lawn Doctor, BlueCross and BlueShield of North Carolina, ANCO windshield wipers, Genworth Financial Mortgage Insurance and Chiropractic Partners; side projects for The Carolina Rollergirls and Regional Transportation Alliance.

Shop 5: Ninth Floor, LLC
Associate Creative Director • 11/08 to 8/13

Assist in the strategy and creative development for clients such as John Deere, BlueCross and BlueShield of North Carolina, Global Knowledge, The University of California, Genworth Mortgage Insurance and NC State University.


The Formative Years

North Carolina State University • 1982 and 83
Got a C in bowling—and had to cheat to get that.

Colorado State University • Graduated in 87
Wound up with a B.S. in Marketing because there wasn’t a real Ad program. Interned at two Denver shops and, of course, learned more there than in school.


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