New year, old school.

BOF online adBank Of Floyd is a small bank serving communities in Southwest Virginia. Working with the fine folks at Forge Communications, we created a small ad campaign to re-introduce the bank after a few years of marketing inactivity. We’re working on another batch of stuff for the first quarter of 2014.

In smaller towns, newspaper is still a strong media option, and it’s been a lot of fun to have print return to the top spot of the media mix. The approach to concept and copy is different, and it was a bit of a challenge after years of building everything around the web component. Luckily, it was a bit like riding a bicycle — you never forget how to do it, but your pants can get caught in the chain.

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