Hey stupid, you’re a genius.

Picture 22For some reason, the incredibly talented folks at Supabenja Digital selected me to be profiled as their June “Supagenius.”

Lucky for me, they don’t seem to know what a genius is.

Lucky for you, the monthly profile (posted below) doesn’t come with a centerfold.

Where is your perfect office and what does it look like?
It’s a cozy place, big enough for no more than three people. There’s a real stereo in there, not those feeble desk-y things. Lots of books, a few toys, some candy — and without fail, two photographs: one of my family, one of Roy Rogers.

Can you identify something from your childhood that led you to the profession you are in today?
All my earliest memories involve popular culture. I was completely surrounded by it — movies, music, TV, books, comics, hot rod magazines, bubble gum cards, and of course advertising. I soaked up all that junk like a sponge, and a little bit of it spills out onto everything I do.

Which work activity really gets you into a zone?
Writing headlines. Once you have an idea for an ad or a homepage or whatever, going through the exercise of writing 50 to 100 variations of the same basic thought is a real sweet spot for me. Maybe the first one’s the best, or maybe it’s #67. You won’t know till you write them all.

If it’s broadcast or video or a motion piece or something, the fun comes from working the idea out in my head. Once it works in there, actually writing it’s a piece of cake. Ooooh, cake!

What is the secret to working well with other people?
1. Listen
2. Share your candy

What is one of the most important qualities about yourself you find useful every day?
1. My faith.
2. What I learned from the talented people who mentored me over the years.
3. I can recite the film Jaws in its entirety.

You only asked for one. Sorry.

What was the first paying job you ever had?
Cleaning and repairing an entire library of 16mm surgical training films. Did you know that when the color in Eastman film fades (blue is the first to go), open-heart surgery looks exactly like a calzone?

What do you usually do for lunch every day?
Work on my book. Or snag a hot dog. Or maybe work on my book while I snag a hot dog.

If you could choose any other profession other than your own what would it be?
It would require a Time Machine. It would be the early 50s, and I’d be a hack screenwriter, cranking out scripts for cheap Westerns and monster movies.

Can you tell us one lesson you’ve learned about doing business that keeps coming up over and over again?
Easy. Pay attention to the voice in the back of your head. If you have a funny feeling about something, it’s probably for a reason.


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