You’re gonna need a bigger book.

JD GSA Booth_DrawingsA trade show booth doesn’t seem like something a writer’d be showing off. But this one, for John Deere’s set-up at the GSA (U.S. General Services Administration) Expo was such a dream to brainstorm, it’s got a special place in my heart — and my portfolio.

We approached the project like an ad campaign — everything served a central theme. We knew there’d be folks representing the parks there, so we went for a national park vibe, placing our Deere messaging on wooden way-finding signs, blazing a “trail” through the space and incorporating as much park-y-ness as we could. We had far more ideas than we could’ve ever shoved in that booth space. Unfortunately, Yogi and Boo-Boo were booked that week.

For the booth panels (a couple can be seen below), I wrote headlines to images from our national parks — Mount Rushmore, Old Faithful, buffalo, etc. And although safety rules and other realities impacted how the booth could be constructed in the end, it was a blast from start to finish.

JD GSA Banners Range

JD GSA Banners Call of wild


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